JINKE PROPERTY(SZ:000656)2022-12-04 10:24Group 1: Company Overview - Jinke Real Estate Group Co., Ltd. was established in 1998 in Chongqing and has developed into a large enterprise group primarily engaged in real estate development, with diversified operations in community life services and hotel management [5] - As of Q3 2017, the company reported a net asset of approximately CNY 16.7 billion, operating revenue of about CNY 18.1 billion, and a net profit attributable to shareholders of approximately CNY 800 million [5] - The company achieved a sales amount of approximately CNY 44 billion in 2017, representing a year-on-year growth of about 91%, with the real estate segment contributing approximately CNY 42.2 billion, a year-on-year increase of about 94% [5] Group 2: Land Layout Strategy - The company is accelerating its nationwide layout focused on urban clusters, particularly in the Chengyu urban cluster centered around Chongqing, the Central Plains urban cluster centered around Zhengzhou, and the Yangtze River middle reaches urban cluster centered around Wuhan [6][7] - The company is also focusing on the Yangtze River Delta urban cluster centered around Shanghai, the Guangdong-Hong Kong-Macao Greater Bay Area centered around Guangzhou and Shenzhen, and the Beijing-Tianjin-Hebei urban cluster [7] - In 2017, the company added approximately 7.2 million square meters of new equity construction area in the first three quarters [7] Group 3: Competitive Advantages - The company possesses clear strategic goals, continuous product innovation capabilities, high-quality customer service, solid cost control, and strong industry chain collaboration [8] - The mission of the company is to "beautify your life," actively promoting product and model innovation, connecting users through "real estate + services," and creating a quality lifestyle [8] - The company is committed to enhancing living conditions through five main aspects: better growth, better convenience, better health, better community, and better home [8]