Group 1: Expansion Strategy and Market Share - The company aims to enhance its market share through store expansion, team growth, and marketing efforts in existing cities [2] - In 2022, the company's market share in Beijing increased by 2.1 percentage points compared to 2019, while in Hangzhou, it rose by 1.4 percentage points [2] Group 2: Digital Strategy - The digital strategy focuses on improving internal management efficiency and reducing operational costs through online processes and data analysis [3] - Key digital platforms developed include CBS, AMS, CTN, HRIS, and FSSC, which have led to significant improvements in operational metrics such as reduced average transaction times and increased customer satisfaction [3] Group 3: Commission Policy and New Housing Business - The company adheres to government guidelines for commission rates, maintaining a tiered pricing model that aligns with recent policy directions [4] - New housing business now accounts for approximately 10% of total revenue, with a focus on the stable growth of the existing housing and rental markets [4] Group 4: Market Trends and Future Outlook - The second-hand housing market has seen a rapid increase in listings, attributed to a recovery in demand and extended transaction cycles [4] - The company remains optimistic about the overall market stability, predicting a steady recovery in transaction volumes compared to the previous year [4]
我爱我家(000560) - 2023年6月6日投资者关系活动记录表