5i5j(SZ:000560)2022-11-22 03:08Group 1: Business Expansion and Market Strategy - The company has expanded its business to cities including Beijing, Shanghai, Shenzhen, Hangzhou, and Tianjin, focusing on first-tier and strong second-tier cities, with a leading market share in North China, East China, and parts of South China [1] - In 2021, the company aims to increase its franchise stores to over 2,000 by the end of the year, focusing on cities with sustained economic growth and population inflow in the Beijing-Tianjin-Hebei, Yangtze River Delta, and Guangdong-Hong Kong-Macao Greater Bay Area [2] - The company plans to enhance its online service capabilities and expand transaction scenarios to cultivate new performance growth points [3] Group 2: Digital Transformation and Technology Integration - The company is entering a platform development phase in 2021, focusing on enhancing website traffic and product conversion efficiency through big data and AI technology [2] - Future digital construction will prioritize APP promotion, expanding advertising channels, exploring low-cost innovative traffic, and optimizing smart marketing platforms to improve efficiency and control customer acquisition costs [3] - The company reported a 24.3% increase in active users, reaching 128 million in 2020, and a 74% increase in transaction volume, contributing to 24.6% of commission revenue [4] Group 3: Talent Development and Organizational Structure - The company has established a high-quality agent training model and developed over 2,000 courses through its self-developed training platform, aiming to create a high-performance team [2] - The second phase of the employee stock ownership plan includes up to 500 participants, focusing on directors, supervisors, senior management, and core technical personnel [2] - The IT team emphasizes a culture of responsibility, collaboration, and innovation, with a weekly "IT Talent Program" for knowledge sharing [3] Group 4: Industry Outlook and Competitive Landscape - The company views the increasing competition from internet giants and leading real estate firms as a positive market stimulus, indicating significant growth potential and transformation opportunities in the industry [2] - The company believes that the housing service sector will benefit from the changes in market demand driven by the "14th Five-Year Plan" promoting healthy housing consumption [3]