5i5j(SZ:000560)2022-12-04 09:58Financial Performance - The company achieved a cumulative net profit of 1.875 billion CNY from 2017 to 2019, exceeding the performance commitment rate by 104.17% [1] - In 2019, the company reported a revenue of 11.211 billion CNY, a year-on-year increase of 4.9%, and a net profit of 855 million CNY, up 22.9% from the previous year [8] - The commission contribution rate from the official website reached 19.2% by December 2019, surpassing external online channels [5] Digital Transformation - The company implemented a digital transformation strategy in 2018, focusing on a new generation of second-hand brokerage service systems [1] - The introduction of AI automatic property presentations and VR remote viewing features significantly enhanced customer experience and efficiency [5][3] - During the pandemic, the average daily customer visits to the official website increased by 50% [2] Operational Efficiency - The efficiency of the company's agents is over three times the industry average, contributing to its leading position in major cities [2] - The company has established a professional and efficient operational management system, enhancing service quality and transaction safety [2] - The company plans to launch an employee stock ownership plan to stabilize its grassroots teams [4] Market Strategy - The company aims to build a one-stop quality living service platform, integrating various services related to housing [3] - Future growth points include diversifying income sources, vertical integration to increase market share, and expanding into new cities [3] - The company is focusing on enhancing the quality of its new housing business while managing costs effectively [7] Challenges and Responses - The COVID-19 pandemic initially restricted brokerage operations, but the company adapted by accelerating online capabilities [3] - The company anticipates a delay in rental and purchasing demands due to the pandemic but remains confident in market recovery [6] - The company has adjusted its long-term rental strategy to focus on operational efficiency and profitability [6]