5i5j(SZ:000560)2022-12-03 08:58Group 1: Company Overview - I Love My Home has a strong competitive advantage in the real estate brokerage industry, relying on brand, professional capabilities, and talent development [2] - The company has a balanced approach between leasing and sales, adapting to market changes with strategies like "rent-to-sale" [2] - The company's diverse business lines and robust portfolio contribute to steady growth and risk resilience [2] Group 2: Business Operations - The cost of opening a single store primarily includes rent, renovation, and labor costs, varying by city [3] - The company evaluates the balance between direct operation and franchise models based on city-specific conditions [3] - In 2019, the company anticipates exceeding expectations through increased investment and acquisitions, particularly with the acquisition of Zhonghuan Hulian [3] Group 3: Market Strategy - The company does not plan to engage in price wars as the market recovers, emphasizing control over housing resources [3] - Data-driven operations are a focus, leveraging over a decade of data accumulation to empower agents and clients [3] - The company’s rental business is supported by favorable policies, with a projected growth in the housing rental market, especially in major cities [3] Group 4: Performance Metrics - The company’s rental brand "Xiangyu" offers comprehensive services and has expanded to 15 cities, managing 310,000 units with an occupancy rate of approximately 95% [3]