5i5j(SZ:000560)2022-12-03 09:56Company Overview - I Love My Home is the first real estate brokerage company listed on the A-share main board in mainland China, providing integrated online and offline services across various real estate sectors [2]. - As of the end of 2017, the company operates in 16 major cities in China, with 3,300 chain stores and nearly 60,000 employees [2]. Business Model and Services - The company offers a comprehensive range of services including data consulting, property agency, new home transactions, second-hand home brokerage, rental services, and residential asset management [2]. - The average annual website visits for 5i5j.com reach 30 million, with a total app download exceeding 10 million [2]. Market Position - The company ranks second in market share in Beijing and first in several cities in East China, such as Nanjing, Suzhou, and Hangzhou [3]. - The company emphasizes a balanced approach to scale and efficiency, planning to enter 1-2 new cities each year based on market conditions [3]. Rental Business Strategy - The company is focusing on increasing its asset management rental business while maintaining a stable development strategy [3]. - The rental business consists of brokerage and asset management, generating revenue primarily through service fees rather than rental price differences [4]. Employee Management - Employee turnover is categorized into voluntary resignations and eliminations, with a strong emphasis on corporate culture and training [3]. Future Plans - The company plans to utilize various financing tools to enhance its scale and efficiency without blind expansion [4].