WINNOVATION(SZ:000620)2022-12-03 09:20Group 1: Company Overview and Strategic Development - Xinhua Lian Cultural Tourism Development Co., Ltd. has made significant progress since its listing in 2011, focusing on strategic transformation in the tourism industry [3] - The company has launched several major projects, including the Wuhu Xinhua Lian International Cultural Tourism Resort and the Changsha Xinhua Lian Tongguan Kiln International Cultural Tourism Resort, with the latter officially opening on August 28, 2018 [3][4] - The company is also expanding its projects in South Korea and Xining, indicating a broadening of its operational footprint [3] Group 2: Financial Support and Challenges - The cultural tourism projects require substantial funding, and the company has received recognition and support from financial institutions due to alignment with national policies [4] - The major shareholder, Xinhua Lian Holdings, has consistently supported the company's transformation by providing quality resources and participating in financing activities [5] - Transitioning from traditional real estate to cultural tourism poses challenges, including the need for resource reserves in projects, branding, funding, experience, and personnel [4][5] Group 3: Market Positioning and Talent Acquisition - The Xining project is strategically positioned as the first large-scale tourism project in the western region, targeting a broad audience and addressing the local demand for tourism [6] - The company is actively recruiting and training professionals in the cultural tourism sector to build a stable and specialized team, ensuring it meets the rapid expansion needs of the industry [6] - The company emphasizes a multi-channel approach to talent acquisition and development, focusing on systematic training to enhance professional skills and team cohesion [6] Group 4: Investor Relations and Compliance - The company conducted a site visit for investors at the Changsha Xinhua Lian Tongguan Kiln Scenic Area, showcasing traditional cultural performances [7] - During the investor relations activities, the company adhered to information disclosure regulations, ensuring transparency and fairness in communication [7]