SHUANGHUI(SZ:000895)2022-11-22 03:12Group 1: Financial Performance - In Q1 2021, the company achieved total meat export sales of 18.3 billion CNY, a year-on-year increase of 4.13% [1] - The total profit for Q1 2021 was 1.88 billion CNY, a year-on-year decrease of 0.6% [1] - The total volume of meat sold was 75,000 tons, reflecting a year-on-year increase of 9.66% [1] Group 2: Product Development and Sales - The company experienced significant growth in packaged meat products, with double-digit growth in sales during the Spring Festival season [1] - New products such as "Spicy?" and "Firestorm" saw sales increase by over 100% [2] - The company’s import business reached record highs for the first quarter, indicating strong demand [1] Group 3: Marketing and Channel Expansion - Innovative marketing strategies included the launch of a New Year variety show and micro-movies, enhancing brand visibility among younger audiences [2] - The company is focusing on expanding new sales channels and improving market operations through information technology [2] Group 4: Challenges and Future Plans - Despite revenue growth, profit did not increase due to higher employee wages and increased market expenses [2] - The company plans to continue developing low-temperature meat products and expand its restaurant supply chain [2] - Future strategies include optimizing product structure and leveraging the decline in pig prices to scale up operations [2]