SHUANGHUI(SZ:000895)2022-12-04 06:48Product Development and Marketing Strategy - In 2017, the company launched various new products such as stuffed sausages and volcanic fashion grilled sausages, developed through in-depth market research [2] - The company aims to enhance its marketing structure and strategies to better meet market demands and accelerate the execution of its "structural adjustment and scale expansion" strategy [2] Synergy Between Slaughtering and Meat Processing - The synergy between the company's two main businesses is reflected in three areas: food safety, cost reduction, and product quality improvement [2] - The use of self-produced pork ensures product quality, while direct sourcing from slaughtering reduces costs associated with storage and transportation [2] Current Status of the Slaughtering Industry - The company has implemented market support policies to expand its market presence and improve sales, resulting in rapid growth in the slaughtering sector [3] Future of Imported Meat - The strategy for imported meat involves integrating global meat resources and promoting global trade, with a focus on maintaining flexibility and steady progress in import operations [3] Profit Margin of Meat Products - The operating profit margin for meat products has been steadily increasing, with expectations for stability in Q4 due to stable raw material prices and product structure adjustments [3] Process Innovation - The company has undertaken several process innovation projects, such as automated meat grinding and packaging, which have effectively reduced production costs [3] Sales Channel Development - A new team has been established to develop sales channels, focusing on expanding into dining, leisure, and e-commerce sectors, with significant growth in online sales [3] - During the recent Double Eleven shopping festival, both meat and fresh products achieved sales doubling [3] American Product Sales - The promotion of Smithfield products is still in the consumer guidance phase, with sales not meeting expectations due to brand establishment and taste adaptation challenges [4] Employee Management and Incentives - The company has developed a comprehensive compensation assessment mechanism linking employee salaries to individual contributions and company performance, promoting a merit-based reward system [5]