lolo(SZ:000848)2022-11-22 02:56Group 1: Financial Performance and Goals - The company has set a high revenue target for 2021, exceeding previous annual highs, despite Q1 revenue not reaching the highest levels of past years [1] - Q1 sales were impacted by the pandemic, particularly in North and Northeast China, but there has been a noticeable recovery in sales compared to Q4 of the previous year [1] - The company aims to clarify its market expansion, new product development, brand promotion, and human resources efforts by the end of the year [1] Group 2: Product Development and Market Strategy - The company is considering the introduction of sugar substitutes in new product development, aligning with consumer health trends [2] - Future product focus will be on health, premium quality, and youth appeal, leveraging technology to expand market size [2] - The company aims to deepen its market presence while exploring new markets, striving to become a leader in the plant-based beverage industry [2] Group 3: Marketing and Brand Management - Increased investment in new media advertising is planned to enhance brand operation and communication [3] - The company is addressing historical trademark issues while prioritizing business development [3] - Internal incentives are being arranged to foster growth, with plans for a pressure-based stockholding scheme [3]