WLY(SZ:000858)2023-08-28 08:06Group 1: Brand Development - Strengthen brand culture, value enhancement, and promotion efforts [4] - Focus on optimizing the product system, particularly the 1+3 product framework [4] - Emphasize the promotion of classic Wuliangye and limited production cultural liquor [4] Group 2: Product Strategy - Strategic planning for low-alcohol Wuliangye, including market share growth and high-end product launches [4] - Maintain high-quality supply principles for classic Wuliangye while enhancing consumer education [5] - Aim to establish 1618 Wuliangye as the leading brand in the thousand-yuan banquet market [5] Group 3: Sales Performance - The overall sales of the eighth generation Wuliangye maintained steady two-digit growth in the first half of the year [5] - Sales performance aligns with macroeconomic conditions and consumer recovery trends [5] - Preparations for the Mid-Autumn Festival and National Day sales peak, including marketing and logistics [5] Group 4: Financial Highlights - Production of "other liquor products" reached 73,816 tons, a year-on-year increase of 31.43% [5] - Sales volume of "other liquor products" was 71,129 tons, up 33.66% year-on-year [5] - Non-liquor product revenue reached 3.615 billion yuan, a 33.41% increase, with "other" revenue rising from 821 million yuan to 1.850 billion yuan, a significant growth of 125.31% [5]