Vatti(SZ:002035)2023-12-01 08:56Group 1: Brand Development Initiatives - The company focuses on enhancing brand recognition through a scientific branding approach, emphasizing "easy to use, aesthetically pleasing, and easy to clean" [2] - Key strategies include upgrading the visual identity system (VI) and terminal design, collaborating with public figures for brand promotion, and outdoor advertising in major cities [2] - The announcement of a brand ambassador, Bai Jingting, and the launch of the "净白系列" product aims to integrate the ambassador's image with the company's brand [2] Group 2: Product Operation Efficiency - The company is building a product efficiency monitoring system and enhancing lifecycle management to improve operational efficiency [2] - It focuses on strengthening product planning and category value propositions to enhance user perception and experience [2] - Continuous optimization of channel product structures is aimed at improving competitiveness across various sales channels [2] Group 3: Risk Management in Engineering Channels - The company implements strict risk management standards for engineering business, focusing on credit evaluation and receivables recovery speed [2] - Strategic customer expansion and innovative collaboration models are being pursued to enhance brand influence [3] - The company is developing a professional engineering agency team and policies to motivate marketing efforts in weaker regions [3] Group 4: Integrated Product Management - The company is exploring new marketing models for integrated products by combining marketing activities with live streaming to increase exposure and conversion rates [3] - Efforts are being made to expand the marketing network by developing diverse channel partners and enhancing the presence of image stores [3] - Continuous training for marketing teams and management standardization are prioritized to improve operational efficiency in the integrated business segment [3]