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华帝股份(002035) - 2023年9月19日投资者关系活动记录表(一)
VattiVatti(SZ:002035)2023-09-19 11:46

Group 1: Channel Development - The company accelerated its channel penetration strategy, expanding store presence in lower-tier cities, resulting in a doubling of revenue from these channels in the first half of the year [2] - Continuous introduction of new products tailored to channel characteristics, enhancing product competitiveness and quality [2] Group 2: Online Sales Performance - The company focused on improving online operational quality, achieving a revenue of 1.004 billion yuan from online channels in the first half of the year, representing a year-on-year growth of 19.57% [2] - The market share of the company's cooking appliances in online sales was 15.4%, 14.9%, and 16.5% from April to June, maintaining the top position in online sales for three consecutive months [2] Group 3: Product Design Innovation - The company adheres to the "three good" standards in kitchen appliance design, emphasizing aesthetic simplicity and enhancing product quality through industrial design [3] - The "Mojing Series" won the Best Pattern Award at the International CMF Design Awards, and the E6090HS model received the AWE2023 Aplan Design Award [3] Group 4: Supply Chain Management - The company is optimizing its supplier database, eliminating underperforming suppliers, and developing high-quality suppliers to ensure stability in the supply chain [3] - Digital technology is being applied to strengthen supply process management, improve risk identification, and enhance procurement efficiency [3]