MESNAC(SZ:002073)2022-12-06 02:31Company Overview - Soft Control Co., Ltd. was established in April 2000, emerging from Qingdao University of Science and Technology, primarily engaged in software development, system integration, and digital equipment manufacturing for the tire and rubber industry [1] - The company went public in 2006, becoming the first private enterprise listed in Qingdao, and achieved the highest sales revenue in the rubber machinery industry globally in 2016 [1][4] Development Strategy - The company adheres to a strategy of "refinement, group development, and internationalization," focusing on continuous innovation and expanding both domestic and international markets [2] - Products are distributed across nearly 30 provinces in China and exported to over 20 countries and regions in Europe, America, and Asia [2] Industry Context - The global tire industry has over 160 years of history, with growth driven by the increasing number of vehicles and new car markets [2] - In recent years, the domestic tire industry has faced challenges such as structural overcapacity and a slowdown in production growth, leading to reduced investment in new projects [2][3] Core Competitiveness - The company is recognized as the only supplier capable of providing turnkey projects for tire enterprises, ranking third globally and first in China in the rubber equipment industry as of 2016 [4] - The marketing network spans over 30 countries and regions, serving more than 300 clients, including many high-end tire manufacturers [4] Technological Innovation - The company has established several national research centers and laboratories, creating a robust technical research platform and fostering collaboration with universities and research institutions [4] - The introduction of RFID technology in tires enhances product quality supervision and traceability, supporting the development of smart tires and logistics [5] Business Segments - The chemical equipment segment has faced challenges due to a poor operating environment, leading to a strategic decision to divest from this area and focus on tire rubber equipment, robotics, and logistics [6] - Qingdao Kejie Automation Equipment Co., Ltd. specializes in intelligent robotics and logistics systems, providing comprehensive solutions in these fields [6] Future Outlook - The company aims to enhance its competitive advantage in the rubber machinery industry, focusing on logistics equipment, robotics, and new materials, while optimizing its business structure [3][6] - The development of high-performance rubber materials for green tires is a key initiative to improve product quality and competitiveness in the international market [7]