MESNAC(SZ:002073)2022-12-05 06:28Company Overview - Soft Control Co., Ltd. was established in April 2000, originating from Qingdao University of Science and Technology, and has developed into a group-listed private enterprise focused on information equipment, software applications, and new rubber materials [1][2]. - The company has maintained rapid and stable growth since its inception, becoming the world's largest in sales revenue within the rubber machinery industry by 2016 [1][2]. Research and Development - In 2009, Soft Control established its first overseas R&D center in Slovakia, followed by a North American R&D center in Akron, USA, in 2013, creating a comprehensive international R&D system [2]. - The company has expanded its business into various sectors, including chemical equipment, synthetic rubber equipment, industrial robots, energy-saving services, and high-performance rubber materials [2][3]. Strategic Development - The company adheres to a "mid-to-high-end" development strategy and an "internationalization" route, focusing on enhancing competitiveness and global market presence [3]. - Soft Control aims to increase the sales proportion of mid-to-high-end customers and continuously invest in new product development, particularly in automation logistics and robotics [3][4]. RFID Technology Implementation - Soft Control has integrated RFID technology into tire production, allowing for unique identification and traceability of each tire, which enhances safety and reduces disputes during usage [3][4]. - The RFID electronic tag is embedded during tire formation, ensuring durability throughout the tire's lifecycle and facilitating automated data collection [4]. Market Challenges and Financial Outlook - The chemical equipment business has faced significant challenges due to a downturn in the domestic chemical industry, leading to a projected revenue decline of approximately 170 million yuan [4][5]. - The rubber machinery sector is also under pressure from structural overcapacity and reduced investments from domestic tire manufacturers, with expected losses in the current fiscal year [4][5]. Quality Control Measures - The company has established a dedicated quality management department and emphasizes the importance of production process reviews and testing to ensure product quality [5][6]. - A comprehensive quality control system has been implemented to monitor and improve production processes, addressing any identified issues promptly [5][6]. Industrial Robotics Market Potential - The industrial robotics market is experiencing rapid growth, particularly in Asia, which has become the largest demand market globally [6]. - Soft Control is focusing on developing its robotics and logistics business, leveraging advanced skills and R&D capabilities to provide reliable solutions across various industries [6].