华帝股份(002035) - 2016年4月25日投资者关系活动记录表
VattiVatti(SZ:002035)2022-12-06 08:42

Management Adjustments - The new management team has implemented a series of adjustments, including optimizing internal management processes and organizational structure to improve efficiency and reduce internal costs [2] - Sales regions have been redefined to create a flatter management structure, providing more support in management and talent output, ensuring fair and transparent dealer management [2] - The company emphasizes the combination of industrial development and capital operations, focusing on both sales growth and profitability improvement [2] Dealer Policy Adjustments - The company maintains its dealer agency system but plans to gradually adjust sales policies for a package of clients in 2016, eliminating semi-package clients to enhance dealer motivation and cash flow [2] - After-sales service policies will be adjusted, including extending product warranty periods and improving service fee settlement standards [2] Online and Offline Integration - The company operates its online platform primarily through itself and some dealers, with local dealers responsible for installation and after-sales service [3] - A unified management principle for online development will be implemented, aiming for coordinated promotional activities, channel construction, policy formulation, and product pricing between online and offline platforms [3] Legal Matters - The board believes that the handling of the shareholder lawsuit has complied with relevant legal regulations, and the company will actively organize a defense within the stipulated timeframe to protect the interests of the company and its shareholders [2] Product Development and Market Positioning - The company is adjusting its product structure to increase the proportion of high-end smart products, enhancing its brand image through various strategies [3] - The newly launched "Magic Mirror" series of kitchen appliances has performed well in sales and has won multiple domestic awards, indicating a strong start in the high-end smart kitchen appliance sector [3]