MESNAC(SZ:002073)2022-12-08 08:04Company Overview - Soft Control Co., Ltd. was established in 2000, primarily engaged in the production of tire rubber equipment, and has launched a series of high-efficiency, energy-saving, automated, and intelligent high-end rubber machinery suitable for new green processes [1] - Since 2009, the company has ranked first in domestic industry sales revenue and second globally [1] Product and Market Reach - The company's products are utilized by over 300 clients across more than 60 countries and regions, including many renowned multinational tire enterprises [2] - Main products include high-precision automatic material conveying and weighing systems, automatic tire forming systems, and intelligent inner liner extrusion production lines [1][2] Strategic Transformation - In response to the complex economic situation and the slowdown of the domestic rubber industry around 2012, the company adjusted its development direction to focus on mid-to-high-end positioning and internationalization [2] - The company has established a global R&D, manufacturing, and service network, enhancing its international strategy through acquisitions, including 100% ownership of WYKO Tire Technology [2][3] Financial Performance - In 2013, the company's overseas revenue increased by 170% year-on-year [2] Robotics Business Development - The company's robotics business is primarily concentrated in its subsidiary, Qingdao Kejie Automation Equipment Co., Ltd., with plans to invest 6.5 million yuan in the development of an industrial and service robotics industrialization base [3] - The first phase of the robotics industrialization base project has already commenced, focusing on factory and basic equipment investment [3] Competitive Advantages and Challenges - The company has a strong focus on a single industry, providing high cost-performance products supported by robust R&D and strategic partnerships [3] - However, compared to competitors with nearly a century of experience, the company has only been established for about ten years, indicating areas for improvement in product development [3] Regional Impact - The company is registered in a bonded area and has seen good order growth in East Asian countries such as Japan and South Korea, indicating a positive impact from the East Asia Free Trade Area [3]