Workflow
华帝股份(002035) - 2015年12月31日投资者关系活动记录表
VattiVatti(SZ:002035)2022-12-08 01:08

Group 1: Company Performance and Strategy - The new management team aims to improve performance in 2015 and 2016 by refining the core kitchen and bathroom business and planning for dual or multiple business developments [2] - Short to mid-term goals include enhancing brand, product, channel, and profitability aspects [2] - Organizational restructuring and process optimization are expected to increase efficiency and reduce internal costs [2] Group 2: Measures for Performance Assurance - The new team has implemented several measures, including hiring popular celebrities for brand endorsement and repositioning the brand towards a high-end market [2] - Increased advertising efforts and adjustments to sales policies with national distributors are part of the strategy [2] - The company emphasizes the integration of industrial development and capital operations, aiming to accelerate growth through capital ties with executives, employees, and distributors [2] Group 3: Product Sales and Market Response - The national promotion of the "Magic Mirror" product has commenced, with positive sales performance and recognition from many sellers [2] - The product has received multiple awards and high attention from the industry, media, and society [2] - Experts in the home appliance industry have noted that the company has achieved the highest standards in product technology through years of technical accumulation [2]