Vatti(SZ:002035)2022-12-08 03:08Product Innovation - The new product "Magic Mirror" is a high-end smart kitchen appliance that signifies the entry of the kitchen appliance industry into the smart era, featuring innovative design and technology integration [2] - The product includes voice control, nano-technology, TST intelligent temperature sensing, and Bluetooth technology for human-machine interaction [2] Brand Positioning - The company has adopted a new brand strategy positioning itself as "high-end smart kitchen appliances" to lead innovation in the Chinese kitchen appliance industry [2] - The brand aims to create an elegant and luxurious image while setting new benchmarks in the market [2] Marketing Strategy - The company has signed celebrities Huang Xiaoming and Angelababy as brand ambassadors, aligning their image with the brand's identity [2] - The endorsement costs are within the company's budget and are not expected to significantly impact profits [2] Channel Development - The company employs a multi-channel strategy including specialty stores, KA market, direct sales, cabinet specialty stores, real estate direct sales, and e-commerce [2] - There will be a continued focus on deepening and diversifying channel development in both traditional and emerging markets [2]