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华帝股份(002035) - 2014年11月27日投资者关系活动记录表
VattiVatti(SZ:002035)2022-12-07 09:38

Group 1: Sales Policy and Performance - In 2014, the company maintained a sales contract policy with Chongqing Yinen, with a target of 4 billion CNY in sales. The pricing structure was based on a sliding scale of gross profit margins: 17% for achieving the target, 13% for exceeding it, and 19% if the actual sales fell short [2]. - The sales contract for 2014 was valued at 4 billion CNY, indicating a strategic approach to incentivize performance [2]. Group 2: Market Position and Competition - The company holds a leading market share in the industry, despite fierce competition from brands like Midea and Haier in the kitchen appliance sector [2]. - The company differentiates itself through its market positioning, product innovation, and brand strategy, focusing on continuous improvement in technology and production processes to meet consumer quality demands [2].