Tech-Bank(SZ:002124)2022-12-06 02:46Group 1: Company Overview and Strategy - Tianbang Foods established Shanghai Shifenweidao Food Co., Ltd. in 2016 to create sales channels for fresh meat and meat products [1] - In April 2017, the company adjusted the organizational and market structure of Shifenweidao to optimize its food industry model for future development [1] - The company plans to develop specialty stores and corporate group clients based on e-commerce and supermarkets, and intends to establish slaughter centers and enhance production capabilities for various deep-processed meat products [2] Group 2: Competitive Advantages - Shifenweidao has a strong product positioning and brand recognition, with high market acceptance of its products [2] - The company’s unique feature is its vertically integrated strategy, controlling the entire supply chain from breeding to sales, ensuring quality and safety traceability for consumers [2] Group 3: Industry Insights - With the increase in disposable income among urban and rural residents, consumer demand for meat products is shifting from quantity to quality, leading to a rapid increase in the proportion of mid-to-high-end meat products [2] - There is a growing emphasis on food safety and quality assurance systems, with strict hygiene standards becoming increasingly important in the meat product industry [3] - Future consumer demands for meat products will focus on health, fashion, convenience, and nutrition [3]