南极电商(002127) - 2020年2月21日投资者关系活动记录表

Group 1: GMV Performance - As of February 19, 2020, the GMV for February has increased by 15% year-on-year, with the overall performance for the first quarter expected to be flat compared to last year [5] - The daily GMV has started to show a month-on-month growth trend [5] Group 2: Impact of COVID-19 on Operations - The recovery rate for online stores and logistics is approximately 80%, while the factory recovery rate is around 50%, with Guangdong factories at 60% [6] - The company anticipates that production capacity will largely recover by the end of February to early March [6] Group 3: Product Categories and Supply Chain - The recovery rates for various product categories are as follows: thermal underwear at 40%, underwear at 60%, socks at 45%, bras at 60%, and homewear at 70% [7] - The company is preparing inventory to support sales through March, focusing on winter and spring/summer products [6] Group 4: Market Dynamics and Competitiveness - The pandemic is expected to accelerate the elimination of weaker competitors, particularly in the private label segment [10] - The company views the current situation as both a crisis and an opportunity, with a potential for market restructuring [10] Group 5: Marketing and Sales Strategies - The company plans to maintain stable service fee rates for partners, with slight fluctuations expected [12] - Marketing efforts will focus on precision rather than excessive spending [13] Group 6: E-commerce Platform Performance - The GMV on platforms like Pinduoduo and VIP.com is experiencing medium to high growth, while stable growth is noted on JD.com [11] - The company aims to achieve a growth rate on Alibaba that is twice the overall market average [11]