QUANJUDE(002186)2024-02-07 09:52Group 1: Company Development and Strategy - The company focuses on enhancing customer experience in the dining sector, emphasizing a "product + service" approach, and aims to establish a diversified catering industry group by 2024 [1] - In 2023, the company opened 4 new direct-operated stores and 2 franchise stores, adjusting its new store strategy to enhance the brand's presence [1] - The company plans to accelerate the development of its food sector, increasing production and revenue models, and expanding its product line with pre-packaged meals [1] Group 2: Brand Anniversary and Cultural Activities - 2024 marks the 160th anniversary of the Quanjude brand, with a series of themed activities planned to deepen cultural value and revitalize the brand [2] - The company aims to showcase the new image of its time-honored brand and recreate its former glory through these activities [2] Group 3: Product Innovations and Sales Channels - The company launched a new hand-sliced roast duck product, "Shengshi Mudan," which features exquisite packaging and has received positive market feedback [2] - The company has been continuously innovating in the hand-sliced roast duck segment, with multiple iterations of the product since 2021, enhancing convenience and appeal to younger consumers [2] - The company's products are sold through various online platforms, including JD.com, Tmall, and Douyin, and a new live-streaming sales initiative was introduced to engage younger audiences [3]