QUANJUDE(SZ:002186)2023-10-31 07:34Group 1: Market Development and Strategic Planning - The company conducted a mid-term evaluation of its 14th Five-Year Plan, adjusting its scale, data, and plans for the last two years (2024-2025) based on macroeconomic factors [1] - The consumer market has shown a significant recovery, with the company's net profit for the first three quarters exceeding that of the same period in 2019 [1] - The company aims to focus on both the restaurant and food sectors, with a new sub-brand "Zero Research Institute" entering the leisure snack market [1] Group 2: Expansion Plans - In 2022, the company opened 3 new direct-operated stores and 2 franchise stores, with one store operating under a dual-brand model [2] - In the first half of 2023, the company opened 3 new direct-operated stores and 2 franchise stores [2] Group 3: Brand Recognition and Consumer Engagement - The company was recognized as one of the "Top 10 Brands in Beijing Dining" and ranked among the "Top 50 Dining Enterprises (Groups) in Beijing" in 2023 [2] - Six stores received the title of "Top 100 Dining Stores in Beijing" [2] - The company is focusing on digital transformation and cultural dissemination to enhance brand recognition among younger consumers [2] Group 4: Consumer Experience Enhancement - The company is adopting a three-dimensional approach (people, goods, and venue) to cater to the consumption characteristics of younger consumers [2] - Initiatives include using popular brand ambassadors and interactive digital dining experiences to engage the "post-90s" and "post-00s" demographics [2]