Workflow
全聚德(002186) - 全聚德调研活动信息
QUANJUDEQUANJUDE(SZ:002186)2023-02-09 10:28

Group 1: Company Development Strategy - The company aims to enhance its "dual-wheel drive" industrial layout, focusing on refining its restaurant operations and expanding its food business [1] - In 2022, significant projects were completed, including the "Sky Courtyard" at the Peace Gate and the "Palace Celebration" at Wangfujing, which contributed to brand modernization [1] - The company is transitioning to a younger demographic by improving store environments and product presentations [1] Group 2: Store Operations and Performance - As of January 2023, the overall restaurant market is recovering, with a notable increase in demand during the Spring Festival, leading to a strong start for the year [2] - The "Chinese Unique" restaurant at the Peace Gate has improved its service and food quality, gaining consumer recognition [2] - Collaborative projects with the Palace Museum have enhanced consumer interaction and experience [2] Group 3: Food Sector Development - The company has established capabilities in food production, aiming to drive the "foodification" of its restaurant offerings [2] - Plans include accelerating the development of pre-packaged food products and enhancing production capacity for vacuum-packed roast duck [2] - The strategy focuses on leveraging culinary expertise to replicate restaurant brand advantages in the food sector [2]