QUANJUDE(SZ:002186)2022-12-08 01:32Group 1: Company Positioning - The company positions itself as a high-end player in the roast duck market and a mid-to-high-end player in the overall dining market, focusing on family, friend, and business banquet consumption [2] - Franchise pricing is slightly lower than direct store pricing due to raw material procurement costs [2] Group 2: Delivery and Internet Strategy - The "Little Duck Brother" delivery service has performed well in Chongqing, with potential expansion to first-tier cities like Wuhan and Chengdu [3] - The company has launched online ordering and a membership card system as part of its "Internet Plus" strategy, achieving good results through partnerships with platforms like JD and Tmall [3] Group 3: Marketing Strategy - The company leverages its brand heritage for marketing, utilizing cultural and seasonal themes with the slogan "Monthly Activities, Seasonal Promotions" [3] - Official social media channels have been established, yielding positive feedback, particularly from collaborations with the National Sports Administration [3] Group 4: Store Opening and Investment - New store investments are controlled at around 2 to 3 million, with a focus on entering locations that already have basic facilities [4] - The company aims for profitability within the first year for well-managed stores, with general profitability expected by the second or third year [4] Group 5: Cost Control and Future Plans - The company is focused on controlling investment costs, reducing renovation expenses, and managing labor costs effectively [4] - Future investment and acquisition plans are actively being pursued, with expectations for reforms in state-owned enterprises, particularly in equity structure and incentives [4]