QUANJUDE(SZ:002186)2022-12-07 08:24Group 1: Company Overview - China Quanjude (Group) Co., Ltd. reported growth in both revenue and net profit in the first half of 2015, despite challenges from policy changes and the rise of e-commerce affecting high-end dining [2][3] - The company has adopted strategies such as "store miniaturization" and "focused menu" to navigate the new operating environment [2][3] Group 2: E-commerce and Delivery Initiatives - The company revamped its website into an e-commerce platform, allowing direct online ordering and launched a mobile app, which has seen hundreds of orders daily [3][4] - A new takeaway brand "Little Duck Brother" was launched in Chongqing, with plans to expand to other first-tier cities [4][5] Group 3: Menu and Pricing Strategy - The introduction of a "50+40" menu has led to an increase in average consumption and seating rates, with most dish prices remaining stable [3][4] - Seasonal dishes are planned to be introduced, with a focus on both signature and seasonal offerings [3][4] Group 4: Expansion Plans - The company aims to open 4-5 new direct stores annually, primarily in Shanghai and the Beijing-Tianjin-Hebei region, with a focus on controlling investment to around 2-3 million yuan per new store [5][6] - New stores are expected to become profitable within two years, with strict management oversight [5][6] Group 5: Corporate Governance and Future Outlook - The company is optimistic about the impact of state-owned enterprise reforms and is looking forward to the release of stock incentive policies [5][6] - The management has ensured compliance with regulations during investor relations activities, avoiding any disclosure of undisclosed significant information [5][6]