QUANJUDE(SZ:002186)2022-12-08 09:20Group 1: Impact of "Three Public Consumption" - The impact of "Three Public Consumption" on the company is believed to have reached its lowest point, with significant regulation observed this year [2] - Despite the regulations, there remains a certain volume of diplomatic and official reception tasks [3] Group 2: Brand Positioning and Market Focus - The company has engaged Trout & Partners for brand positioning, focusing on the "banquet" market while downplaying the influence of tourism on consumption [3] - Efforts include launching a membership card system to enhance consumer loyalty and focusing on classic dishes to attract customers [3] Group 3: Management and Operational Structure - The new Vice President from IDG, Tang Lixin, is responsible for investment development, overseeing the market development and engineering departments [4] - The management structure is divided by functions, with operations and marketing departments working closely together [4] Group 4: Expansion Plans - Plans for next year include opening at least two direct stores in Beijing and Shanghai, with a focus on franchise stores in second and third-tier cities [4] - The estimated annual usage of duck products for franchise stores is approximately 1 million [4] Group 5: Financial Outlook - Profit is expected to grow but remain stable, with a low likelihood of significant losses [5] - The company’s subsidiary, Fangshan Food Company, focuses on producing various types of food products and has a distribution function [5] Group 6: Sales Channels - Sales channels for vacuum-roasted duck include traditional stores, large clients, supermarkets, and e-commerce platforms like Tmall and JD [5]