QUANJUDE(SZ:002186)2022-12-08 07:58Group 1: Investment Appeal - Investors are attracted to Quanjude due to its status as a famous old brand in Beijing, with some investors having personal ties to the city [2] - Quanjude's brand is considered a landmark in Beijing, enhancing its appeal [2] - The company is perceived as a rare resource in the restaurant industry due to its public listing [3] Group 2: Product Quality and Pricing - Quanjude's roast duck is priced at 238 RMB, which is not the highest in the market, but it guarantees quality and weight [3] - The company offers three pricing tiers for roast duck, allowing stores to set prices based on their market environment [3] - Quanjude has a breeding base in northwest Beijing, ensuring high-quality raw materials [4] Group 3: Cooking Methods and Safety - The cooking method for roast duck balances traditional techniques and modern computer ovens, maintaining flavor consistency [4] - Quanjude's food safety measures are emphasized, ensuring consumer trust [4] - The company supplies around 20,000 roast ducks daily in its direct-operated stores [4] Group 4: Marketing and Expansion Challenges - The company acknowledges the need to adapt its marketing model, as many long-term employees have left [5] - Expansion efforts in other cities have not been ideal, indicating a need for improved store opening strategies [5] - Future store openings will focus on Beijing and Shanghai, with an emphasis on improving dish offerings and management [5]