实益达(002137) - 麦达数字调研活动信息

Company Overview - Shenzhen Maida Digital Co., Ltd. was established in 1998 and listed on the SME board in 2007, originally focusing on EMS lighting product manufacturing [2]. - The company transitioned to the internet industry in 2015, adopting a dual-driven strategy of smart marketing and smart hardware, acquiring three digital marketing companies and investing in SaaS enterprises [2][3]. Strategic Planning - The core of the company's current strategy is the dual-driven approach of "smart marketing + smart hardware," focusing on intelligence, data, and technology as future business drivers [3]. - Smart marketing aims to provide clients with one-stop digital transformation services driven by technology and data, while smart hardware leverages existing capabilities in LED lighting to expand into the smart hardware market [3][4]. Digital Marketing Industry Changes - The digital marketing sector has undergone significant changes, with traditional advertising being disrupted by rapid growth in digital marketing, which has been gaining market share [3]. - The company recognizes the need for technological integration to enhance marketing effectiveness and efficiency, positioning its smart marketing segment to assist enterprises in their digital transformation [3][4]. Progress in Smart Marketing - The company has developed several new smart marketing products, including the "Radar" platform and Maida CDP, which help businesses achieve more precise and efficient marketing in the internet era [4]. - Investments have been made in data risk control technology providers, enhancing the company's capabilities in smart marketing [4]. Investment Strategy - The company seeks synergies between its investments and existing business segments, focusing on areas such as big data, artificial intelligence, and the Internet of Things [5]. - A specialized industrial fund is planned to support strategic investments, ensuring alignment with the company's growth objectives [5]. Smart Hardware Performance - The smart hardware segment has shown significant growth, with revenue exceeding 325 million yuan in the first half of 2018, representing a year-on-year increase of 87.44% [6]. - The company has established joint ventures to focus on international and domestic smart lighting markets, enhancing its product offerings and market reach [6].