SEA STAR(SZ:002137)2022-12-06 01:44Group 1: Company Overview and Strategic Transition - Maida Digital (formerly known as Shiyi Da) is currently undergoing a strategic transformation from traditional EMS and LED lighting businesses towards the internet industry, focusing on digital marketing as an entry point to build an enterprise-level SaaS platform and ecosystem [2][3]. - In 2015, the company acquired three digital marketing firms, exceeding performance expectations by 32.61%, laying a solid foundation for its strategic transition [3]. - In the first half of 2016, the net profit attributable to shareholders reached 130.38 million CNY, a 73-fold increase year-on-year, with over 30 million CNY coming from the digital marketing segment, which has become the main profit source [3]. Group 2: Market Position and Future Outlook - The company aims to establish itself as a leading enterprise-level SaaS service platform and ecosystem within the next 3-5 years, providing one-stop SaaS services to enterprise clients [3]. - The decision to focus on enterprise-level SaaS services is driven by the saturated C-end market and the vast potential of the B-end market, which is projected to grow rapidly, with a market space of trillions CNY [3][4]. - The company recognizes big data as a core asset, enabling precise marketing and improved operational efficiency, thus determining it as a key element in its strategic transition [4]. Group 3: Synergy Between Digital Marketing and SaaS - The three acquired digital marketing companies provide professional marketing solutions, forming an essential part of the marketing cloud, while the company’s SaaS offerings target different customer segments [4]. - Future plans include integrating user information and data across different applications to provide comprehensive, real-time, and precise services to clients [4]. Group 4: Investment and Acquisition Strategy - In May 2016, the company invested 169.94 million CNY in the leading SCRM company, Liu Du Ren He, acquiring a 15% stake, with plans to negotiate for controlling interest within two years [4][5]. - The company is actively seeking potential acquisition targets in the enterprise-level SaaS service sector, with a clear strategic direction to become a leading SaaS ecosystem platform in China within three years [5].