SEA STAR(SZ:002137)2022-12-06 23:42Group 1: Company Overview and Strategic Transition - Shenzhen Maida Digital Co., Ltd. is currently undergoing a strategic transformation from traditional EMS and LED lighting businesses to a digital marketing and enterprise-level SaaS platform [1][2]. - In 2015, the company acquired three digital marketing firms, significantly exceeding performance expectations by 32.61%, laying a solid foundation for its strategic transition [2]. - The company aims to establish a first-class enterprise-level SaaS service platform and ecosystem within 3-5 years, providing one-stop SaaS services to corporate clients [2][3]. Group 2: SaaS Industry Positioning and Investments - The company has invested in leading SaaS service providers in the consumer goods and SCRM sectors, indicating a strategic focus on vertical integration and functional consolidation [3][4]. - Maida Digital's SaaS strategy is driven by technology and data, emphasizing the importance of 360° customer analysis for data-driven, real-time, and precise services [2][3]. - The company plans to expand its SaaS offerings beyond the consumer goods sector into other verticals with significant market potential, such as education, finance, and healthcare [4]. Group 3: Business Model and Customer Segmentation - The company targets two distinct customer segments: large enterprises, which have longer acquisition cycles but higher profitability, and small to medium-sized enterprises (SMEs), which require standardized products and have quicker decision-making processes [4]. - The revenue model for the acquired SCRM company, Six Degrees, is based on subscription fees for SaaS product usage, with a focus on achieving profitability as user numbers grow [3][4]. Group 4: Traditional Business and Asset Management - The company plans to gradually asset-securitize its traditional business segments, with several subsidiaries already listed on the New Third Board [4].