SEA STAR(SZ:002137)2022-12-07 00:01Group 1: Company Overview and Strategic Transition - Maida Digital (formerly known as Shiyi Da) is undergoing a strategic transformation from traditional lighting business to digital marketing and enterprise-level SaaS services [2][3] - The company aims to build an integrated marketing ecosystem and has established a strategic goal to transition to the internet industry [2][3] Group 2: Acquisitions and Performance - In 2015, Maida Digital acquired three digital marketing companies, exceeding performance expectations by 32.61% compared to the agreed performance targets [3] - The acquisitions laid a solid foundation for the company's strategic transition into the digital marketing sector [3] Group 3: Investment in Liudu Renhe - Maida Digital invested 169,942,197 RMB in Liudu Renhe, acquiring a 15% stake, making it the second-largest shareholder after the management team [5][6] - The investment is strategic, aiming to build an enterprise-level SaaS ecosystem and enhance collaboration in sales channels and resources [6] Group 4: Liudu Renhe's Market Position and Product Strengths - Liudu Renhe's EC product has seen over 100% sales growth in 2015, with more than 60% of clients opting for its H5 marketing services [4] - The EC product integrates social media and data analysis to enhance sales efficiency and customer engagement [4][5] Group 5: Future Collaboration and Industry Planning - Future collaboration includes discussions on acquiring controlling interest in Liudu Renhe within two years and establishing a SaaS ecosystem fund [6] - Both companies plan to explore joint development of "Marketing Cloud" and "Service Cloud" to enhance their service offerings [6]