SEA STAR(SZ:002137)2022-12-06 08:54Company Overview - Maida Digital (formerly known as Shiyida) was established in 1998 and transitioned to digital marketing in 2015, aiming to build a top-tier enterprise-level SaaS service platform within 3-5 years [2][3]. Financial Performance - In 2015, the three digital marketing subsidiaries exceeded their performance targets, achieving net profits of 30.66 million, 28.06 million, and 11.56 million, respectively, which correspond to 122.7%, 155.9%, and 115.6% of their promised performance, totaling an overall exceedance of 32.61% [3]. Business Development - The company has made significant progress in asset securitization, with its subsidiary Shenzhen Dianming Technology Co., Ltd. approved for listing on the New Third Board in December 2015, and its subsidiary Huida Optoelectronics officially listed in March 2016 [3]. - The company is currently planning to list its subsidiary Shiyida Lighting on the New Third Board [3]. Strategic Direction - The enterprise-level SaaS service market is valued at over one trillion, with diverse service categories. The company plans to leverage its digital marketing expertise to extend into this market [3]. - A unified data platform will be established to integrate disparate data from various industries, addressing different business pain points [3]. Future Plans - The company aims to become a leading SaaS ecosystem platform in China within the next three years, actively seeking industry targets for acquisition [4]. - Despite rising labor costs and urgent demand for SaaS solutions, the market is still in an exploratory phase, with 80%-90% of pure SaaS companies currently in the investment stage, focusing on user numbers and sales scale rather than profits [3][4].