SEA STAR(SZ:002137)2022-12-06 11:16Group 1: Company Overview and Transformation - Maida Digital was established in 1998 and listed on the SME board in 2007, transitioning into the LED lighting sector before shifting focus to digital marketing and enterprise-level SaaS services in 2015 [1][2] - The company invested RMB 93 million in Beijing Yingxiaotong Software Technology Co., Ltd. on January 14, 2016, marking its first step into the enterprise-level SaaS service strategy [2][3] Group 2: Strategic Development and Market Position - The company aims to build a digital ecosystem through external mergers and acquisitions, focusing on data and technology-based marketing SaaS services and CRM SaaS services [3][4] - Yingxiaotong, a leading SaaS service provider, has served clients in 67 countries by the end of 2015, positioning itself as a significant player in the SaaS market [4][5] Group 3: Industry Advantages and Client Base - Yingxiaotong specializes in the fast-moving consumer goods (FMCG) sector, which is a trillion-level market with substantial growth potential, particularly in food and beverage, pharmaceuticals, and beauty industries [4][5] - The company has over 200 brand clients, including major international brands like Coca-Cola and Unilever, ensuring a healthy and diverse client structure [5][6] Group 4: Team and Management - Yingxiaotong boasts a research and development team of 200 members, many of whom come from top companies like Microsoft and Google, enhancing its innovation capabilities [5][6] - The management team has an average of over 15 years of experience in the FMCG sector, providing deep insights into industry dynamics [5][6] Group 5: Investment Structure - The investment structure for Yingxiaotong involves a debt-to-equity conversion, allowing the company to minimize financial risks while securing investment opportunities at current valuation levels [6]