SEA STAR(SZ:002137)2022-12-07 08:36Group 1: Company Transformation Strategy - The company is shifting towards enterprise-level digital services due to the saturated C-end market and the vast potential of the B-end market, which is projected to grow significantly in 2015, with 40 million SMEs in China and a trillion-yuan market space available [2][3]. - The rise of labor costs and the proliferation of internet infrastructure are driving the growth of the enterprise-level market [2][3]. Group 2: Implementation Phases of Digital Services - The transformation will occur in three phases: 1. Phase One: Providing enterprise-level digital marketing services, having acquired three notable companies in the industry [3][4]. 2. Phase Two: Offering enterprise-level SAAS services, which will naturally extend from digital marketing services [4]. 3. Phase Three: Delivering enterprise-level digital ecosystem services, leveraging accumulated industry data to enhance marketing and production processes [4][5]. Group 3: Organizational Adjustments - The company plans to establish a "Digital Marketing Group" to enhance internal collaboration and appoint industry experts as independent directors for strategic decision-making [4]. - The future profit structure will shift significantly towards the internet business segment, with a focus on digital marketing and enterprise-level SAAS services [4]. Group 4: Acquisition Strategy - The company aims to pursue acquisitions in the enterprise-level digital marketing sector, focusing on data, creativity, and technology, as well as in the enterprise-level SAAS service sector [4][5]. - The three acquired companies—Shunwei, Qisi, and Lixuan—are expected to drive significant revenue, with their combined client revenue potential exceeding 20 billion, contributing nearly 3% to China's GDP if it reaches 68 trillion in 2015 [5]. Group 5: Future of LED Lighting Business - The LED lighting business has reached a certain scale and profitability but faces challenges due to increased competition and declining gross margins [5]. - The company plans to transition from LED lighting to providing intelligent building control solutions, focusing on community energy management and safety [5].