SEA STAR(SZ:002137)2022-12-07 08:36Group 1: Company Overview - Shenzhen Sea Star Technology Co., Ltd. (002137) focuses on integrating internet and business value engines [1] - The company emphasizes a culture of "craftsmanship" to continuously create value for enterprise clients [5] Group 2: Mergers and Acquisitions - In July 2015, the company announced a plan to acquire 100% equity of Shunwei Advertising, Qisi Advertising, and Lixuan Advertising for a total of 635 million CNY (40% cash + 60% shares) [16] - The acquisition aims to enhance synergy among the acquired companies and achieve organic growth [27] Group 3: Digital Marketing Strategy - The Chinese internet advertising market was valued at 157.34 billion CNY in 2014 and is projected to reach 419.8 billion CNY by 2018, with a compound annual growth rate (CAGR) exceeding 30% [26] - A digital marketing group has been established to enhance collaboration among subsidiaries and drive internal growth [27] Group 4: Enterprise Service Strategy - In 2014, the market share of sales CRM services in the Chinese SaaS enterprise service market was 31% [40] - Salesforce, a leading enterprise service company, has a market capitalization of 52 billion USD and offers comprehensive CRM solutions [41] Group 5: Traditional Business Positioning - The company is committed to leveraging data to connect production, manufacturing, procurement, and delivery processes, meeting consumer customization needs [53] - The focus on traditional business areas remains strong as the company embraces the "Internet + Business Value Engine" strategy [58]