RiseSun(SZ:002146)2022-12-08 02:01Group 1: Company Development Strategy - The company aims to leverage the Beijing-Tianjin-Hebei integration to expand its market presence and increase land reserves in the region [2][3] - Since 2014, the company has acquired 1,539 acres of land in key areas of Langfang through bidding processes [3] - The company has secured approximately 13,500 acres across three projects in Langfang's emerging industrial demonstration zone and surrounding areas [3] Group 2: Performance in New Markets - In 2014, the company entered the Jinan market, achieving a contract sales amount of CNY 970 million within four months, ranking among the top five in single project sales [2][4] - The success in Jinan is attributed to thorough market research, understanding of local conditions, and effective sales strategies [4] Group 3: Financing Strategies - The company is exploring various financing methods, including private placements and bond issuance, to improve its debt structure [4] - The company has submitted materials for non-public issuance and bond applications to regulatory authorities [4] - Financing channels include bank loans, shareholder loans, and asset management products from its subsidiary [4] Group 4: Diversification into Cultural and Tourism Real Estate - The company is exploring cultural and tourism real estate as a new growth avenue, recognizing the sector's long-term potential [5] - Following the acquisition of a project in Qinhuangdao in 2013, the company has signed investment agreements for tourism development in three regions [5] - The goal is to establish a professional team for cultural and tourism real estate operations to create new profit growth points [5]