RiseSun(SZ:002146)2022-12-08 08:20Group 1: Market Conditions and Pricing Strategy - The company believes that the impact of price on sales cannot be generalized and must be studied based on local conditions, thus no significant price adjustments have been made so far [2][3] - Rongsheng Development has a wide project distribution across 20 cities in 9 provinces, achieving a nationwide layout except for the northwest region, which leads to significant differences in market conditions and consumer expectations [3] - The company targets second and third-tier cities, focusing on first-time homebuyers, and has prudently set sales prices for new projects based on market conditions this year [3] Group 2: Sales Slowdown Factors - The company identifies several factors contributing to the slowdown in sales, including increased mortgage costs, which raise the financial burden on buyers [3][4] - Significant price reductions in certain areas have affected buyer expectations [3] - Developers are adjusting their development and sales pace based on market conditions [3] Group 3: Land Acquisition Plans - For 2014, the company plans to allocate no more than 14 billion CNY to acquire approximately 7.45 million square meters of land reserves, with no changes to this target based on current market conditions [4] - The company aims to increase land reserves in less developed areas to promote regional coordinated development [4] - Adjustments to land acquisition volumes will be made based on actual conditions while respecting market mechanisms [4] Group 4: Financing Strategies - The company's financing methods and costs have not changed significantly compared to 2013, maintaining a reasonable level [4] - The company employs various financing channels, including bank development loans and structured products, to meet its substantial capital needs [4] - The asset management scale of its wholly-owned subsidiary has expanded, providing a solid foundation for supporting the company's development [4]