Join-Cheer(SZ:002279)2022-12-06 02:48Group 1: Traditional Business Growth - The electronic government and group management businesses are the main traditional sectors for the company, with stable annual revenue growth [2] - The company focuses on deepening its engagement with government departments such as finance, transportation, justice, and civil affairs to maintain strong growth [3] Group 2: Group Management Business Development - The group management business targets large enterprises, particularly state-owned enterprises, focusing on IT governance and comprehensive management of strategy, operations, finance, and risk [3] - The company has established partnerships, such as with China Railway Construction, to enhance its competitiveness in the construction industry [4] Group 3: Product vs. Customization - The company’s digital court business is highly productized, while other services for government departments and large enterprises are primarily customized projects, with implementation periods ranging from 1 to 6 months [3] - Since 2003, the company has adopted a platform-based R&D model to reduce costs and improve project delivery quality [3] Group 4: Competitive Advantages - The company has over 20 years of experience in the government and state-owned enterprise management information sector, establishing comprehensive competitive advantages in market share, product offerings, and talent acquisition [3] - It has developed integrated solutions that enhance client efficiency through innovative big data technologies [3] Group 5: Goodwill Impairment Risk Prevention - The company has strengthened its post-investment management system to optimize core resource allocation and enhance integration across business segments [4] Group 6: Digital Marketing Strategy - The company’s foray into digital marketing is part of its strategy to embrace the internet, acquiring firms in mobile and social marketing, and establishing a digital marketing group to leverage resources [4] Group 7: Innovation Business Strategy - The company’s innovative businesses are extensions of its core operations, such as cloud-based SaaS products and supply chain financial services [4] Group 8: Future Development Directions - The company will focus on high-quality targets closely related to its main business areas, emphasizing technology, business, and data accumulation [4]