Join-Cheer(SZ:002279)2022-12-06 08:54Group 1: Company Overview and Development Strategy - The company, established in 1997, initially focused on report software and has since provided management software services to government departments and large enterprises [4] - In 2006, the company became one of the first to list on the National Equities Exchange and Quotations (NEEQ) [4] - The company aims to combine internal growth with external expansion, leveraging its quality customer base, business experience, leading technology, and talent to embrace the internet and develop big data [5] Group 2: Business Performance and Market Position - In 2012, the company faced significant performance declines due to macroeconomic and industry conditions, prompting a strategic shift [5] - The company has established a strong presence in the management software sector, serving over 40 central departments and more than 90 central enterprises [6] - As of 2015, the company reported that 90% of its clients utilize web-based platforms for data collection and analysis, with 75% using ETL data integration tools [6] Group 3: Digital Marketing and Big Data Strategy - The company’s subsidiary, Yiqilian Technology, reported that by December 2015, the number of active mobile internet users in China reached 688 million, with a projected mobile advertising market size of 111.05 billion yuan in 2016, growing at a rate of 82% [6] - Yiqilian has developed a comprehensive mobile advertising platform and aims to become a leading global internet marketing platform [7] - The company has established a big data division, integrating its reporting and business intelligence departments, and launched the "Jiuxi Weishu" big data product [7] Group 4: Government and Industry Applications - The company focuses on government big data projects, emphasizing data cleaning, integration, and sharing across departments [8] - By 2018, the government aims to establish a unified national government data development platform, with a focus on public data resource sharing [8] - The company has made significant progress in the transportation sector, launching several major projects in 2015, including safety and emergency response systems [9] Group 5: Future Outlook and Innovations - The company plans to continue its "Internet Plus" and big data strategies, focusing on electronic government, group control, and mobile internet sectors [5] - The company aims to create an open and shared ecosystem, enhancing service delivery to clients and society [5] - The company is committed to becoming a leading comprehensive service provider in the B2B2C big data sector, leveraging technology to support business development and data value extraction [8]