BROAD-OCEAN MOTOR(SZ:002249)2022-12-08 01:32Group 1: Company Overview and Business Segments - The company has developed four main business segments: home appliances and home electrical motors, new energy vehicle powertrain systems, vehicle rotating electrical equipment, and a newly emerging new energy vehicle operation platform [1][2]. - The new energy vehicle operation platform is expected to become one of the fastest-growing segments alongside the new energy vehicle powertrain systems [1]. Group 2: New Energy Vehicle Operation Model - The "Zhongshan Model" involves establishing joint ventures with vehicle operators, where the company holds a controlling stake, to provide a comprehensive solution for new energy vehicle operations [2]. - This model includes purchasing new energy vehicles, leasing them to public transport groups, and providing maintenance for electric motors, controls, and batteries [2]. - The operational costs are designed to be comparable to traditional fuel vehicles, with financing options available through the company's leasing arm [2]. Group 3: Production Capacity and Financial Metrics - The company anticipates a production capacity of approximately 20,000 sets for its new energy vehicle powertrain systems by the end of the year [2]. - The gross margin for the new energy vehicle powertrain systems is expected to remain above 20% after reaching stable mass production [2]. - The vehicle rotating electrical equipment segment achieved a revenue growth of 42.61% year-on-year in the first half of 2015 [2]. Group 4: Business Integration and Brand Strategy - Following the acquisition of Shanghai Electric Drive, the new energy vehicle powertrain systems will be managed under a unified coordination, maintaining competitive dynamics among brands [2]. - The company will leverage three brands—Daiyang Electric, Shanghai Electric Drive, and Petrel—to implement a flexible brand strategy, enhancing business development opportunities [2].