罗莱生活(002293) - 2018年2月7日投资者关系活动记录表(一)

Group 1: Investor Relations Activity - The investor relations activity took place on February 7, 2018, with various participants from different financial institutions [1][2][3][4] - The meeting included discussions on the company's recent developments and responses to investor concerns [2][3] Group 2: Fundraising and Financial Performance - The company announced a successful fundraising effort, raising a total of 4.65 billion CNY, with the actual controller subscribing for 3.65 billion CNY, accounting for 78.49% of the total [2] - The company plans to use the raised funds for projects including O2O operation system construction and supply chain optimization [2] Group 3: Business Growth and Market Position - The company reported a strong growth outlook for 2018, with expectations of a 15-20% increase in core business revenue [3] - The offline channel revenue is recovering, with approximately 200 new stores opened in 2017 and plans for an additional 200-300 stores in 2018 [3][4] Group 4: Online Business Expansion - Online business is experiencing rapid growth, with e-commerce accounting for nearly 30% of total sales in 2017 [3] - The company aims to continue expanding its online business in 2018, leveraging third-party platforms [3] Group 5: Pricing and Cost Management - Due to rising raw material costs, product prices are expected to increase in 2018, with an average increase of single digits for some products and over double digits for others [3][4] - The company anticipates a gross margin improvement of 2-3 percentage points if raw material price increases remain within expected limits [4]