新华都(002264) - 2022年7月1日投资者关系活动记录表

Group 1: Company Overview and Business Focus - The company focuses on internet marketing, specifically in the "Information Transmission, Software, and Information Technology" sector, under "Internet and Related Services" (I64) [1] - Main services include omni-channel sales and e-commerce operation services, leveraging digital integrated marketing to maximize client commercial value [1] Group 2: Core Competencies - Strong industry positioning with deep layouts in various sectors such as liquor, daily chemicals, and maternal and infant products, leading to a competitive advantage and risk resilience [2] - Systematic operational capabilities driven by big data analysis, enabling precise product planning and management [2] - Development of customized products through C2B models, fostering a new business model for future growth [2] - A professional management team with long-term goals, supported by incentive programs to enhance employee engagement and company competitiveness [2] Group 3: Business Operations and Client Engagement - The company collaborates with well-known brands such as Qingdao Beer, Yili, and major e-commerce platforms like JD.com and Tmall, enhancing its service capabilities [3] - Continuous investment in technology to improve operational efficiency and marketing integration, including the development of a data service platform [3] Group 4: Financial Strategies and Funding - The 2021 non-public offering projects include brand marketing service integration, warehousing logistics, and R&D center construction, aimed at expanding core business and enhancing competitive advantages [4] - The actual controller of the company is Mr. Chen Fashu, with significant shareholding structures that include strategic investors like Alibaba [4]