UniStrong(SZ:002383)2022-12-08 02:14Financial Performance - In 2014, the company achieved revenue of ¥489,874,157.57, a decrease of 20.96% compared to ¥619,755,877.30 in 2013 [1] - The overall gross margin for 2014 was 37.33%, down 3.92% year-on-year [2] - The gross margin for the Beidou high-precision business was 41.4%, a decline of 7.84% from the previous year [2] - The gross margin for the Beidou mobile internet business was 34.74%, down 1.57% year-on-year [2] - The gross margin for the spatial information service business was 36.23%, a decrease of 7.89% compared to the previous year [2] Business Challenges - The company is in an adjustment period, with police and precision agriculture businesses still in the market cultivation stage, leading to slower revenue growth [2] - Delays in the overall bidding process in the police industry resulted in lower-than-expected sales revenue [2] - New products are still in the development and testing phase, not yet generating significant benefits [2] High-Precision Business Applications - The Beidou high-precision business focuses on product applications in measurement, precision agriculture, and driving tests, with established market scales [3] - The precision agriculture market utilizes automatic driving equipment for tractors, achieving positioning accuracy of 2 cm, enhancing operational efficiency [4] Market Strategies - The promotion model for precision agriculture is primarily direct sales, currently accounting for about 90%, transitioning to channel promotion as the market matures [4] - The driving test market is a key target for the company, with high penetration of high-precision applications through integration services for driving schools [4] Competitive Positioning - Hemisphere serves as the company's core technology R&D center for high-precision products, with advantages in dynamic positioning and performance in harsh environments [4] - The company has made strategic acquisitions to enhance its police business capabilities, integrating with mobile policing platforms for comprehensive solutions [5] Future Outlook - The company anticipates growth in the police market in 2015 due to accumulated business orders and increased demand for industrial-grade terminal products [5] - The company is actively involved in the construction of the Beijing Beidou Navigation and Location Service Platform, with plans to expand to other cities [5] - The company aims to release enterprise value and performance through its 1-2-1 strategy in 2015, leveraging its relatively complete satellite navigation industry chain [6]