DBN Group(SZ:002385)2022-12-08 05:26Group 1: Market Analysis - In the first half of the year, pig prices were at a 14-year low, with an average loss of 400 RMB per head during peak periods [3] - The official statistics indicate a 10% decrease in breeding sows, with the situation in Northeast China being more severe, showing a 20% decline in industry sales [3] - The Northeast region's market share is the highest in the country, with Heilongjiang at 17-18%, Jilin at 13%, and Liaoning at 11% [3] Group 2: Sales and Growth Strategy - The company plans to increase sales from 400,000 standard tons last year to 600,000 tons this year, with Jilin accounting for 30%, Liaoning 33%, and Heilongjiang 37% [3] - From January to July, there was a noticeable increase in growth, with July's revenue growth rate improving by approximately 10 percentage points [3] - The company achieved growth by acquiring new customers and helping distributors expand, with a 50% increase in sow feed sales [3] Group 3: Personnel Strategy - The Northeast region has approximately 2,000 sales personnel, with an expected profit contribution of 150,000 to 200,000 RMB per person in the second half of the year [4] - The company plans to recruit effective personnel focused on technical services rather than expanding business personnel [4] - Some non-revenue-generating roles will be outsourced to distributors, which will improve efficiency and reduce costs [4] Group 4: Future Outlook - If pig prices reach 16 RMB in the second half of the year, the Northeast region's year-on-year growth rate could reach 35% [4] - The company aims for a market share of 25-30% in the Northeast region within two to three years [4] - The overall strategy focuses on seizing market opportunities, supporting distributors, and leveraging financial mechanisms to stimulate growth [5]