RAINBOW(SZ:002419)2023-08-29 07:26Group 1: Consumer Recovery and Performance - In the first half of the year, the company experienced a rapid recovery in customer traffic, with comparable store traffic growth exceeding 20% year-on-year, surpassing 2019 levels [1] - The overall profit of comparable stores improved due to the recovery of offline consumption scenarios and effective operational upgrades [1] Group 2: Profit and Margin Analysis - The decline in supermarket profit and gross margin was attributed to rising operational costs and increased utility expenses due to extreme weather conditions [2] - The gross margin remained stable overall, despite rising raw material and logistics costs, with an increase in customer transaction volume but a slight decrease in average transaction value [2] Group 3: Strategic Product Performance - The sales of strategic core products, focusing on fresh produce, beverages, processed foods, and daily necessities, grew by 2% year-on-year, accounting for approximately 20% of total sales [2] Group 4: Collaboration and Marketing Efforts - The partnership with Douyin (TikTok) significantly boosted customer acquisition and sales, with exposure reaching 706 million (up 117% year-on-year) and GMV of 230 million (up 949% year-on-year) [2] - The company plans to increase marketing expenses this year while aiming for a decrease in expense ratio, with a new marketing center established to coordinate nationwide marketing efforts [2] Group 5: Expansion and Future Plans - The company opened a new shopping center in Zhongshan with a total construction area of approximately 70,000 square meters, achieving a footfall of 75,000 on opening day and a 100% brand occupancy rate [3] - Future expansion plans include opening two more shopping centers, with a cautious approach to new store openings based on economic recovery [3] Group 6: Cost Control and Operational Efficiency - The company has been focusing on cost control and efficiency improvements, successfully managing labor costs and improving rental and operational expenses [2] - The implementation of lean operations and innovative changes has been prioritized to enhance sustainable development [2] Group 7: REITs and Asset Management - The company is progressing with public REITs under new policies, selecting eligible properties for collaboration with intermediaries to design relevant plans [3] - Successful issuance of REITs would facilitate funding for new store projects and upgrades, promoting a light asset operation model [3]