RAINBOW(SZ:002419)2022-12-06 01:44Group 1: Business Strategy and Positioning - Tianhong Convenience Store aims to serve as a community-based online and offline service station, fulfilling the last mile of service for residents [2] - The store focuses on providing five meals a day to meet the needs of young customers, utilizing international procurement, private brands, and domestic direct sourcing to ensure quality and product differentiation [3] Group 2: Supply Chain and Logistics - The supply chain for Tianhong Convenience Store includes a combination of general and branch warehouses to optimize logistics [3] - The product categories include strategic items like fresh food developed in collaboration with partners, and core items such as beverages, dairy products, and snacks [3] Group 3: Competitive Advantages - Tianhong Convenience Store employs a refined management model that adapts product offerings based on customer demand, increasing the supply of private and international brands [4] - The franchise model is a close-knit partnership where Tianhong handles site selection, investment evaluation, and logistics, while franchisees manage store operations and costs [4] Group 4: Service Offerings - The store provides various services, including recharge services, last-mile delivery, and life services such as cleaning, flower delivery, and meal delivery [4] - Digitalization efforts are underway, with some stores already integrated into online platforms for home delivery services [4] Group 5: Brand Development and Future Plans - Tianhong Convenience Store operates under two brands: Weiwo and Wandian Tong, with plans to consolidate operations under the Weiwo brand over the next 3-5 years [5] - The company has engaged in discussions with investors regarding the operational status of convenience stores both domestically and internationally [5]