RAINBOW(SZ:002419)2022-12-07 08:36Group 1: Company Strategy and Operations - The transfer of the equity of Shen Cheng Property Company aims to enhance asset operation efficiency and improve business performance [2] - The launch of the Honglingjin APP in October 2015 is part of the company's strategy to address changing consumer shopping behaviors and enhance customer experience [3] - The company plans to open approximately 6-8 new stores in 2016, focusing on quality and prospects in advantageous areas [4] Group 2: E-commerce and Retail Innovations - The Honglingjin APP is designed to create a localized lifestyle consumption service platform, integrating online and offline customer interactions [3] - Tianhong's cross-border e-commerce experience stores allow customers to view products offline and purchase online, with nearly 25 stores currently established [4] - The Tianhong Weipin operates on a B2C2C model, with over 50,000 store owners primarily sourced from company employees and external partners [3] Group 3: Convenience Store Development - Tianhong has developed over 160 convenience stores, adopting a retail + restaurant + personalized service + O2O model, primarily in cities like Shenzhen, Xiamen, and Nanchang [4]