RAINBOW(SZ:002419)2022-12-08 02:18Group 1: Company Overview and Strategy - Tianhong Mall has approximately 5.7 million members, with expectations for increasing customer engagement and a richer product offering [3] - The company plans to deepen its presence in advantageous regions such as Guangdong, Fujian, Jiangxi, and Hunan, focusing on the transformation of physical stores into internet-enabled, shopping center-like, and lifestyle-oriented formats [3] - Organizational restructuring is underway, aiming for a streamlined and flat hierarchy to reduce internal communication costs and enhance responsiveness [3] Group 2: Digital and Social Media Initiatives - The company's WeChat public service account has around 2.3 million followers, ranking highly nationally and leading in the retail sector [4] - Initial sales through the WeChat service account generated approximately 100,000 clicks and sales of tens of thousands within a few days, equivalent to a month's sales for a physical store [4] - Tianhong Weipin currently has 23,000 store owners, focusing on promoting top-selling seasonal products, with plans for gradual external expansion [4] Group 3: Convenience Store Operations - The convenience store segment is a crucial part of the omnichannel strategy, catering to periodic consumer needs and offering superior product iteration speed compared to competitors [5] - Services offered at convenience stores include online access, utility bill payments, banking services, and community life services [5] Group 4: Shopping Center Performance - The first shopping center, Baoan Tianhong Shopping Center, achieved profitability in 2014, with the Ji'an shopping center also reporting monthly profits [5] Group 5: Supply Chain and Procurement - The company has established 10 procurement points nationwide, focusing on fresh produce and quality control, while also leveraging international resources for sourcing diverse products [6] Group 6: Incentive Plans and Store Management - The company is enhancing its performance compensation system to motivate management and key personnel, with ongoing research into effective incentive methods [6] - There is a strong emphasis on improving the performance of loss-making stores, with potential closure measures if performance standards are not met [7]